Airtel Trace Music Stars Starts Campus Activations

Airtel has recently been in different Kenyan universities to kick off the campus activations for their Airtel Trace Music Star competition. Some of the universities recently visited include Mount Kenya University (MKU), Nazarene University, Multimedia University (MMU) and Catholic University of East Africa (CUEA). The other universities that will be visited for activations for the competition are: Daystar University, Kenyatta University, JKUAT and USIU. Airtel is in the process of looking for the next Airtel Trace Music Star and as a result, the activation team has been accepting only individual entries, allowing people to sing in any language of their choice, and in whatever genre they want; callers were allowed to use instruments as they register their songs. Airtel Trace Music Stars does not go through the regular auditioning and screening processes which often will result with potential stars traveling across towns to a single location to be auditioned. With Airtel Trace Music Stars, all potential stars need to do is to call 0900 733 733 on their Airtel phones to stand a chance to be discovered, and they can call as many times they want as well. Adil El Youssefi, CEO, Airtel Kenya explained: "When you call 0900 733 733, you follow the voice prompts and choose either the karaoke service or the competition; after one has finished singing within a 15 second to 3 minute window, a text is sent to the caller confirming that the song has been received and is being moderated; within 24 hours another text is sent confirming that the entry has been successfully moderated, with a password and an opportunity to listen to the song on www.tracemusicstar.com and share the entry among friends so they vote for them." The pan-African winner of the competitions will walk away with 30,000 euros, a recording deal with Universal Music, a week in New York City with Akon for a mentorship and a music video that will be aired on TRACE TV internationally while the national Kenyan winner will get a brand new Subaru Impreza.